Privacy Policy

Effective Date: July 30, 2026

Last Updated: July 30, 2026

The Counts Connection (“Company,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal data collected through our website.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you (“Personal Data”). The categories of information we collect depend on how you interact with our site:

A. Information You Provide Directly

  • Order & Account Data: When you make a purchase or create an account via WooCommerce, we collect your name, billing address, shipping address, email address, phone number, and order details.
  • Payment Information: Payment card details are processed directly and securely by our third-party payment gateways (e.g., Stripe, PayPal). We do not store full credit card numbers or sensitive financial authentication details on our servers.
  • Communications: Information you provide when contacting customer support or submitting inquiries through our contact forms.

B. Information Collected Automatically

When you browse our website, certain technical and usage data is automatically gathered via cookies, web beacons, and standard server logs:

  • Device & Usage Details: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and navigation paths.
  • Cookies & Tracking Identifiers: Small data files stored on your device to maintain your shopping cart, remember user preferences, and analyze site performance.

2. Purpose and Legal Basis for Processing Data

We collect and process your Personal Data for the following specific purposes:

  • Order Fulfillment & Account Management: To process transactions, ship products, provide order updates, and manage your customer account (Legal Basis: Performance of a contract).
  • Customer Support: To respond to inquiries, process returns, and resolve technical or service issues (Legal Basis: Legitimate business interest).
  • Website Analytics & Operational Metrics: To monitor site traffic, evaluate performance, and improve our website structure using Google Analytics and standard WooCommerce logs (Legal Basis: Legitimate business interest / User consent).
  • Security & Fraud Prevention: To detect and prevent fraudulent transactions, spam, and unauthorized access (Legal Basis: Compliance with legal obligations and legitimate interest).

3. Data Sharing and Third-Party Disclosures

We do not sell your personal data or rent it to third parties. We only share personal information with trusted third-party service providers who assist us in operating our business and serving you:

  • Payment Processors: To securely process credit card transactions.
  • Fulfillment & Shipping Carriers: (e.g., USPS, UPS, freight carriers) To deliver your orders.
  • Hosting & Web Services: WordPress, WooCommerce, and server hosting infrastructure to keep the site operational.
  • Analytics Providers: Google Analytics to measure internal website performance metrics.

4. Microsoft Advertising & Tracking Disclosures

To the extent that Microsoft Advertising, Universal Event Tracking (UET), or related features are implemented on our web properties:

  • Data Collection by Microsoft: Microsoft collects or receives Personal Data from users on our web properties through cookies, web beacons, and other tracking technologies to provide Microsoft Advertising services, conversion tracking, and remarketing.
  • Microsoft Privacy Statement: For details on how Microsoft collects and processes your data, please review the Microsoft Privacy Statement.
  • Technical Safeguards: We strictly adhere to technical safeguards to ensure no sensitive personal data (e.g., health, financial account credentials, or government IDs) is transmitted to Microsoft through tracking scripts.

5. Cookies, Tracking & How to Opt-Out

We use essential, functional, and performance cookies to ensure proper website functionality:

  • Essential WooCommerce Cookies: Required for shopping cart retention, session handling, and checkout operations.
  • Analytics Cookies (Google Analytics): Used to understand visitor interactions. You can learn more about Google’s practices by visiting Google Privacy & Terms or opt out by downloading the Google Analytics Opt-out Browser Add-on.

Managing Your Preferences & Consent

6. Your Privacy Rights

Depending on your state or country of residence (including California, Virginia, Colorado, Connecticut, Utah, and the EEA/UK), you may have the following rights regarding your Personal Data:

  • Right to Know / Access: The right to request information about the categories and specific pieces of Personal Data we have collected about you.
  • Right to Deletion: The right to request that we delete Personal Data we have collected, subject to legal and regulatory retention requirements (such as tax and accounting laws).
  • Right to Correction: The right to request correction of inaccurate Personal Data.
  • Right to Opt-Out / Withdraw Consent: The right to withdraw consent for data processing or opt-out of targeted advertising/tracking where applicable.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your statutory privacy rights.

To exercise any of these rights, please contact us at contact@thecountsconnection.com.

7. Data Retention, Security & International Transfers

  • Data Retention: We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including order recordkeeping, tax/legal compliance, and dispute resolution.
  • Data Security: We implement standard administrative, technical, and physical security measures—including SSL encryption—to protect your Personal Data against unauthorized access, loss, or alteration.
  • International Transfers: If you access our website from outside the United States, please note that your information will be transferred to, stored, and processed in the United States.

8. Children’s Privacy

Our website is not directed to individuals under the age of 13 (or 16 in certain jurisdictions), and we do not knowingly collect Personal Data from children.

9. Changes to This Privacy Policy & Disclaimer

We reserve the right to update, modify, or amend this Privacy Policy at any time and for any reason, at our sole discretion and without prior direct notice, by posting the revised version on this webpage. The “Last Updated” date at the top of this policy reflects the date of the most recent modifications.

It is your responsibility to review this Privacy Policy periodically to stay informed of any updates. Your continued access to or use of our website following the posting of any changes constitutes your acknowledgement and acceptance of those modifications.

While we make reasonable efforts to maintain accurate and current information regarding our data practices, to the maximum extent permitted by applicable law, we provide this policy “as is” and shall not be held liable for inadvertent errors, omissions, or temporary delays in updating this document.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

The Counts Connection

Email: contact@thecountsconnection.com